Brand system model

Infrastructure for businesses that deserve to be found.

Marketing accelerates. Infrastructure sustains. Casa Ruiz builds the structural layer that makes a business found, understood and recommended by search, maps and AI assistants.

What we build

Four layers, built in order.

The current Casa Ruiz narrative stays intact, but the presentation follows the exported brand guide: one serif family, ink on paper, cyan as signal, flat surfaces, architectural radius and editorial spacing.

Foundation

Local Search Foundation

Business profile, citations and structured data so the company is legible to maps, search and assistants.

From EUR 1,400
Diagnostic

AI Visibility Audit

How generative engines describe the business today, what they omit and who they recommend instead.

From EUR 900
Build

Website & Technical Layer

A fast, structured, machine-readable site that becomes the canonical source for every other signal.

From EUR 3,200
Ongoing

Infrastructure Retainer

Monitoring, structured content, corrections and improvements after the launch.

Monthly
Proof, not promise

Do not ask them to believe. Let them verify.

The strongest piece of the current site stays: real searches, real businesses, and proof that visibility is a system rather than decoration.

Search term

micropigmentação labial figueira da foz

01EvaDerm14 reviews
02Competitor29 reviews
03Competitor81 reviews

More reviews did not win. Structure won.

Method

Make the business readable before making it louder.

Campaigns generate demand. Infrastructure makes that demand find the right answer and turn into a commercial conversation.

01Brand

Positioning, differentiation, visual territory and offer architecture.

02Presence

Website, Google Business Profile, directories, citations, reputation and contact paths.

03Content

Editorial architecture and strategic pages that answer real discovery questions.

04Discovery

SEO, local SEO and GEO signals for Google, Maps and AI systems.

05Growth

Conversion, CRM, follow-up and measurement.

Cases

Two businesses. One system in each.

This keeps the current Casa Ruiz proof logic, but gives it the official brand surface.

Starting point

Digital Presence Diagnosis

Nine audited layers, direct competitor comparison, AI visibility checks and the three highest-impact interventions.

Book the diagnosis now and turn the full amount into project credit.

If you move forward within 30 days, the diagnosis is deducted from implementation. This temporary condition is designed to remove friction and start with evidence.

Request the diagnosis