Foundation
Discuss this service →Local Search Foundation
Business profile, citations and structured data so the company is legible to maps, search and assistants.
Strategy · Visibility · Systems
Infrastructure for businesses that deserve to be found.
Being found is the beginning. Casa Ruiz connects brand, websites, search visibility and commercial operations — with tailored CRM, automation and supervised AI projects when the business needs them.
What we build
Connected capabilities, built around your business.
Start with a clear digital foundation, improve discovery and convert interest into conversations. Extend the system with tailored automation and business intelligence when needed.
Diagnostic
Discuss this service →AI Visibility Audit
How generative engines describe the business today, what they omit and who they recommend instead.
Build
Discuss this service →Website & Technical Layer
A fast, structured, machine-readable site that becomes the canonical source for every other signal.
Systems
Explore tailored systems →Casa Ruiz Intelligence
Tailored CRM, lead qualification, integrations and supervised AI agents, scoped and quoted separately.
Proof, not promise
Do not ask them to believe. Let them verify.
The strongest piece of the current site stays: real searches, real businesses, and proof that visibility is a system rather than decoration.
Search term
micropigmentação labial figueira da foz
01EvaDerm14 reviews
02Competitor29 reviews
03Competitor81 reviews
More reviews did not win. Structure won.
Method
Make the business readable before making it louder.
Campaigns generate demand. Infrastructure makes that demand find the right answer and turn into a commercial conversation.
01Brand
Positioning, differentiation, visual territory and offer architecture.
02Presence
Website, Google Business Profile, directories, citations, reputation and contact paths.
03Content
Editorial architecture and strategic pages that answer real discovery questions.
04Discovery
SEO, local SEO and GEO signals for Google, Maps and AI systems.
05Growth
Conversion, CRM, follow-up and measurement.
Cases
See what we have built for other businesses.
Featured projects cover digital presence, brand experience and a SaaS learning platform. Earlier work also includes websites, Google profiles and communication for other businesses.
Project · healthcare
EvaDerm
Brand system, infrastructure, services architecture, local SEO and AI visibility. Already verifiable in search.
Open caseActive client · hospitalitySushi do Edu
Brand system, site, local presence, content, search and AI. Published as work in progress.
Open caseSaaS · Gamified onboarding · In testingiVent Alianças Academy
Custom-branded learning platform for partners, with progress, quizzes, certification and management views. MVP being tested; future modules in development.
Open case →Other projects · Track recordLocal business · Website and Google Massage · Digital presence and content Explore the cases and track record →
A track record built with real businesses.
Websites, local presence and communication: earlier projects that form part of Casa Ruiz’s track record and Ricardo Ruiz’s experience across different businesses.
KassiFit
What was delivered: Creation of the brand’s first complete website, links to social profiles, a foundation for SEO and corrections to the Google Business Profile setup. Creation of a display inviting customers to leave reviews.
In practice: The brand gained its own website and connected channels to present its business and make contact easier.
Momentos Zen by Helena
What was delivered: Organisation of the digital presence and Google Business Profile. Instagram graphics, video filming, editing and publishing, plus a display inviting customers to leave reviews.
In practice: The business gained its own channels and content to present its massage services, explain the offer and guide enquiries.
Starting point
Digital Presence Diagnosis
Nine audited layers, direct competitor comparison, AI visibility checks and the three highest-impact interventions.
Start with a clear view of your digital presence.
We review search, local visibility, competition and conversion opportunities, then discuss the next steps for your business.